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WhatsApp Templates

Create, review, and manage WhatsApp message templates

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WhatsApp Templates

Templates let you send structured WhatsApp messages that follow Meta’s template rules (categories, languages, and approval).

Templates list

/docs/en/workspace/messaging/templates-list.png

Templates list

What you can do

  • Browse existing templates and their statuses
  • Create a new template (header, body, footer, buttons as needed)
  • Submit templates for review
  • Open a template to edit or inspect details
  • Use approved templates from inbox / campaigns flows when available

Create a template

  1. Open Templates from the main sidebar
  2. Click Create (or the equivalent action in your UI)
  3. Choose language and category appropriate for your use case
  4. Fill header (optional), body text, and optional footer / buttons
  5. Save and submit for approval when ready

Template text must follow WhatsApp policies. Rejected templates usually include a reason — fix the content and resubmit.

Create template form

/docs/en/workspace/messaging/templates-create.png

Create template form

Manage templates

  1. Open the templates list
  2. Filter or search for the template you need
  3. Check status (draft, pending, approved, rejected — labels may vary)
  4. Open the template to view details or make allowed edits

Tips

  • Keep variable placeholders clear so agents know what to fill
  • Maintain separate templates per language your customers use
  • Pair templates with Message Builder for day-to-day quick replies

Next steps

  • Message Builder
  • Unified Chat